Client
WILD Film
Year
2021
Services
Animation
Brand Identity
Brand Strategy
Web Design
Webflow
Credits
Brand Strategy - Lisa Gildea
Creative Direction - Sam Adefe
UI Design - Marta Croce
Webflow - Greg Faulkner
Animation - Johnny Di Doi
WILD is a team of filmmakers with big hearts and big ideas. We were challenged with creating WILD’s brand strategy and identity to help them stand-out. This included creating a new tagline for the brand - “What’s your story?”. The design approach needed to scale into digital outputs such as a new website and animated sizzle, holding true to their main value of “care about craft”.
We created branding that puts a focus on the powerful work produced by WILD. The idea was to highlight the story-driven content, combining loud project stills with bold typography and use of yellow shades. This created a personality that is evocative and emotional. The brand was born.
When your brand name is WILD, bold typography and contrasting colours are familiar territory. We utilised the power of video by teasing projects with looping thumbnails and introduced motion through interaction design. This created a visual experience for the user that pushed beyond the movement of video.
Angela Bruce
Creative Lead
I would recommend RCCO to start ups who need brand definition, and large brands who need a fresh perspective with great ideas to drive a strong campaign. Well-worth the investment!
