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All work

Crafting brand & web evolution 
for charity transformation

Client

Beyond Food Foundation

Year

November 2023

Services

Brand Identity

Brand Strategy

Website Design

Webflow

Credits

Branding - Andy Henderson & Casilda Romero

Website Design - Andy Henderson & Karol Tylke

Webflow - Thomas Silva

The brief

Transforming Beyond Food

Beyond Food Foundation, a rehabilitation charity, sought to realign their brand with their impactful mission of using food to empower and reintegrate individuals into society. They needed RCCO to help them create an accessible brand along with an elegant platform that appeals to their complex target audience of both possible partners and sponsors, but also those who need their help the most.

The solution

Crafting for success

Our approach empowered the foundation to authentically communicate their mission. Starting with conducting collaborative workshops, to defining target audiences and brand pillars. The result? A youthful and approachable brand with an array of marketing materials, and streamlined information on a user-friendly website. Packed with interactive elements, the site effectively communicates important milestones, events, and the foundation's achievements.

Branding

The redefined brand, showcased in marketing materials, events, and campaigns, brings a fresh, vibrant personality to the Beyond Food Foundation.

Website

Fun elements and impactful design showcase the foundation's journey, providing a clear, navigable platform for users to connect with the Beyond Food Foundation.

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