Client
Paynovate
Year
2022
Services
Brand Identity
Brand Strategy
Web Design
Webflow
Credits
Brand Identity - Marta Croce, Sara Poljak
UX / UI Design - Gabi Johnston, Karol Tylke
Webflow - RCCO
Building on Paynovate’s reputation as an e-money institution but with a fresh new look to increase awareness and clarity of their offerings and USP’s. Improving their brand reputation of trusted service, innovation, simplicity and security and communicating their brand values across all touch points, from business cards to a brand new website.
Paynovate offers innovative, secure single-token issuing for consumer, corporate, and private label cards. Their seamless service with quick onboarding makes the complex process of acquiring as simple as snapping your fingers. Elements that merge together to create a whole: warm, clean, calm and light. Minimal fuss, pleasing visual interactions.
Branding
A custom logo highlighting the three elements of Paynovate that come together to represent their core offerings. Complete balance across the brand, interlocking shapes, flat & friendly visuals with sophisticated textures.
Website
Evolving from a previous website where Paynovate and Loyalpay coexisted, this site is a space solely focussed on Paynovate. A relaunch to provide clarity whilst communicating the level of completeness its services offer that is not found with other acquiring partners. Bright open layouts with interlocking shapes, combined with human photography and platform UI. Simple, informative and clear.
