Client
Loyaltek Group
Year
2021
Services
Brand Identity
Social Media
Web Design
Credits
Brand Identity - Sara Poljak
UX / UI Design - Gabriella Johnston
Webflow - Steve Pearse
Application - RCCO Engineering
Giftify was the first of five brands in the Loyaltek group requiring a rebrand and website. This initiative was to pivot the company into a market-leading stance, with new materials that reflected the growth and product evolution at Giftify. We took onboard their mission to “raise our customer’s profile, one gift card at a time”.
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0bb9_giftify%20-%20sub1.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a4f_giftify%20-%20sub2.webp)
Starting with the basics, we built an identity to define Giftify in the market. This grew into it’s digital form with creation of the new marketing website. We applied a clear design ethos based on collaborative workshops with stakeholders. We loved pushing the brand, and took on the challenge of creating a Gift Card app, where users can truly find a gift that is “always the perfect size”.
The playfully connected logotype evolved into a flowing graphic device that could complement elements. We utilised a combination of friendly illustrations with sector-related photography to embed the brand’s personality. From physical events to digital spaces, Giftify’s tagline of “always the perfect size” underpinned the project.
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a48_giftify%20-%20media1%20-%201.webp)
![logo giftify](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0bbb_giftify%20-%20media1%20-%202.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0bb4_giftify%20-%20media1%20-%203.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a3e_giftify%20-%20media1%20-%204.webp)
![An illustration of gifts](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a84_Frame%202936.webp)
Branding • UX/UI Design •Webflow • Illustration • App
The website embedded the brand’s playfulness while simplifying the user journey to discover product information. Creating for scale, we introduced localisation support covering over 7 languages. We developed and integrated a bespoke app that enables users to find Gift Cards for shopping centres local to the recipient.
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a4e_giftify%20-%20media2%20-%201.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a4a_giftify%20-%20media2%20-%202.webp)
![three mobile images](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0bbe_giftify%20-%20media2%20-%203.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0bb8_giftify%20-%20media2%20-%204.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a4c_giftify%20-%20full.webp)
![A laptop](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0bbc_giftify%20-%20result1.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0bcc_giftify%20-%20result2.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a4b_giftify%20-%20result3.webp)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d0/64aebfb24fbc4324015d0a78_Rectangle%205585%20(1).webp)
Shannon Rollins
Global Marketing Manager, Loyaltek Group
“Thanks to the whole RCCO Creative team for making our dreams come true. [They had] the experience and creativity to develop exactly what we need.”
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d6/64aebfb24fbc4324015d0ce0_6220d10e4f133b17fc8226ad_keakiebackground.png)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d6/64aebfb24fbc4324015d0e3e_622133aac4d96f7395eabc0c_keakie-fg2.png)
![](https://assets-global.website-files.com/64aebfb24fbc4324015d09d6/64aebfb24fbc4324015d0e40_622133aac4d96f265feabc0b_keakie-fg1.png)