Brand Identity Agency
We are London’s leading brand identity agency with a specialist background in B2B and technology. We work with global tech businesses to brand, build, and market their products at scale - making simple, captivating stories for complex products. We go beyond the logo making identities that have a clear personality, with assets and templates that are set up for global scale.
Discovery & Research
All of our branding projects start with collaborative workshop sessions to get to know your business and products. We deep dive into researching your audiences, competitive landscape, and USPs. From here we can define a personality that resonates with your target customers and sets your brand apart. This underpins our design work and provides a foundation for moodboards, so you can get an idea of the style direction early on.
Concept Design
You have to think big and wide to reach the best solution. We provide expansive design direction proposals to explore identity options on a scale from revolution to evolution. Our team of brand identity experts will take onboard stakeholder feedback to create final brand concepts including logo, typography, colour palette, assets (imagery and illustrations) and digital template examples. We provide style tests across touch points such as a website landing page, and social media content so you can be confident in your new identity.
Asset Library & Templates
One of the most important elements of a scalable brand identity is building assets and templates to empower your team to create on-brand marketing and sales materials. We translate your new identity into presentation templates, marketing assets, motion graphics, product UI, and create a library of assets suited to your business requirements.
Guidelines
Our unique digital guidelines create a centralised place for all team members and partners to understand how to best apply your identity and get the materials they need at speed. A brand identity is only as successful as its application, and we ensure that your business has a clear set of principles that will keep quality and effectiveness top of mind.
Why invest in your Brand Identity:
Your brand identity is your heartbeat
A compelling brand identity isn't just about aesthetics – it's the foundation of your business's journey to success. A strong brand identity defines who you are, creates a personality, and sets the standard of your product. Derived from your brand strategy, our brand identity design agency crafts a powerful and authentic brand that resonates with your audience, building trust and demand.
Create a competitive advantage
Investing in an effective brand identity will ensure you can position your business and products ahead of competition. It has a big influence over consumer perception, and enables you to increase your product's value through communicating a higher level of quality.
Set up for digital
From logos that move to scalable marketing templates, our designers create a visual identity that scales across teams and digital channels effortlessly. A consistent and cohesive visual identity is an important tool for your business that your audience will recognise and remember.
Captivating storytelling
We believe that behind every business is a captivating story waiting to be told. We can take complex products and ensure that there is a simple, captivating story communicated through your identity assets.
"Working with RCCO has been amazing for Ad-Lib.io. They have helped us grow by crafting our narrative, producing amazing identity assets and always delivering top quality work!"
Oli Marlow Thomas
Founder, Ad-Lib.io
Ad-Lib.io, a creative SaaS platform, who partnered with us for over three years, and scaled from a few employees to selling for $100M.
