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The User Story

Redefining the brand of a user-focussed agency



Global website relaunch with scalable local impact

Website Design & Development

All work

Creative partner for a $100m ad tech brand

two half pink circle






Brand Identity

Sales Assets

Website Design


Product UI Design



Brand Identity - RCCO

UX / UI Design - Marta Croce, Karol Tylke

Webflow - RCCO

Animation - Casilda

The brief

Creative partners from start up to scale up

From pitch to product, brand to build. RCCO was tasked with creating a brand identity that would grow as Ad-Lib.io did. It needed to be established enough that the brand would be instantly recognisable and have a clear, unified message. However, it had to be flexible enough to scale up as the company did and fit the multiple touch points.


The solution

A trusted creative partner, with you every step of the way

All of our work with Ad-Lib.io has ensured their innovative, groundbreaking, technically complex product is easily understood by their clients, from CEOs to creatives. Simplicity is key. We turned complicated into simple and ensured the company is consistently applying their brand. Ad-Lib became Ad-Lib.io, Decision Tree became Personalize and nascent UI was reimagined to be user-friendly through interactions and simplified screens.


A combination mark that blends wordmark and icon, usage of the standalone icon increases the usability of the mark for secondary touch points. Strong contrasting primary colours help differentiate
Ad-Lib.io from other tech brands reliant on blues. A bright and complimentary secondary palette including gradients provides depth and breadth.
The extended colour palette combined with strong illustration and simplified UI visuals style lends itself to hero images, web content, animation, and video.

Ad-Lib Logo


screenshot Ad-Lib

Brand manual


picture with some numbers and alphabets


a graphic with laptop a plant and some graphs


Product UI

We translated the brand into a product UI design system, enabling Ad-Lib.io to easily scale their feature releases and roll-out a v2 platform design. The core goals were to simplify user flows while providing delight to the user, such as playful success animations. We built components in Figma and prototyped the interactions to support the engineering teams in fast development and testing.


This is a scalable website for a growing brand, the Ad-Lib.io site was built with adaptability and future-proofing in mind. RCCO developed a solid foundation upon which the Ad-Lib.io team were able to build. We created a scalable platform using Webflow as the CMS so the Ad-Lib.io team were empowered to continue creating exciting new content and landing pages, with minimal extra cost and turnaround times.To bring the site to life we used Lotte animations and page interactions to bring movement and energy to content and illustrations. Playful elements and strong brand identity across all the designs communicate that this is a company that understands the creative and media industry.

Motion Design

Product Launch Animation - view live

Promotional Explainer Animation - view live

Case Study Video - view live

Portrait of Oli

Oli Marlow Thomas

Founder, Ad-Lib.io

“ Working with RCCO has been amazing for Ad-Lib.io. They have helped us craft our narrative, produced amazing assets and always deliver top quality work!

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Capturing the robust power of Cameramatics

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