Strategy & Positioning
Setting a project up for long-term success always starts with strategy. We conduct interactive sessions to align stakeholders on requirements, pain points and goals. Activities are hosted in person or via a virtual whiteboard. We inspire ideation and discover the future version of your brand through defining your USPs and positioning.
Competitor & Market Research
Creation of your target audiences using personas. Compare your brand with leading competition through market research with analysis of your positioning and digital touch points. We focus on visual differentiation through colour, typography, and asset usage comparisons, creating mood boards to direct the brand look and feel.
Personality & Messaging
Communicate your brand’s personality through co-creation activities. Define your messaging house with key headline copy that lands your USPs with impact. Specification of your brand archetype to enhance and inform your visual personality and support the definition for your brand's tone of voice.
Concept Ideation
Where the magic happens. Building the big idea for your brand with a clearly defined visual direction including logo, icon, fonts, and colours. Exploring and testing the approaches with in-depth assets and example usage such as how you could appear across a website or social media. Near & far proposals of brand evolution to ensure we hit the mark.
Brand Activation
Once the concept is confirmed, kick-start your brand roll-out with consistent and on-brand assets. This phase is where we bring your touch points to life, and create scalable resources in the new style. We can include materials ranging from a logo animation, to slide templates, social packs, bespoke illustrations or imagery, branded merchandise and more!
Brand Guidelines
Effectively apply the brand across different mediums and ensure that it successfully scales for your team and agencies. We cover digital and physical brand usage guidelines from colour to fonts, visual assets, example application, and usage for different spaces. Final guidelines are provided in a digital-friendly web format.
"The slides were the cornerstone of our value delivery."
Yulia Witaschek
Director of Customer Success
FAQs
Our projects start from £24,250 for branding and usually cost an average of £25,000 to £50,000. This fee includes our dedicated and in-house brand, strategy and design experts working on your project. We’ve calculated this is the figure that allows us to provide all of our clients with a consistently high standard of work with the best brand launch success while achieving a great ROI. Our projects are billed in phases so you can spread the cost.
A brand identity agency, like RCCO, specialises in enhancing existing (or creating new) visual and narrative components of a brand. We craft everything from logos to messaging strategies, ensuring a cohesive and impactful brand presence.
Generally our branding process will take from 3-6 months to complete the steps mentioned above from strategy through to handing you the final assets and guidelines. Although, we like to work in an agile manner and provide you with access to elements as soon as they are ready so you can start ordering that merchandise even if we are still working on some final parts of the guidelines!
A branding agency takes your business's values and translates it into visuals, narratives, and strategies. From logo creation to defining your brand's tone of voice, we strategically curate elements that shape how your audience perceives you.
Investing in your brand identity is an investment in your business's success. Costs vary depending on the scope and services required. Rest assured, RCCO offers tailored solutions and you can get a quote from our team here!
Absolutely. A cohesive and compelling brand identity establishes your business's credibility, amplifies recognition, and fosters trust. This level of in-depth curation requires experience and skill to tailor your approach to your audience's needs. A brand agency should support you through this process, but also lead where necessary. And our expertise as a Brand Identity Agency will guide your business to ensure your investment yields long-term benefits that resonate with your audience.
Hiring a brand identity agency like RCCO streamlines the process, ensuring a professional and cohesive brand presence. Our experts deliver strategic guidance, creativity, and a holistic approach that distinguishes your brand in a competitive landscape.
Our brand identity service comes as a part of a wider, holistic service. You can’t build an identity without first addressing your strategy, encompassing a spectrum of creative solutions. However, we communicate brand identity as the ‘design phase’ where we curate a concept for your business’ personality, including the logo, visual identity and messaging frameworks. Our comprehensive offering will cover every touchpoint of your brand presence.
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