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Branding Agency

We specialise in creating stand-out branding, for new revolutions or evolutions of your existing brand. Our team of strategists, designers, and content creators have a wealth of experience including brand strategy, positioning, and identity. Increase your value and outperform the market with a clear purpose. Stand out amongst the competition with a clear identity that reflects your quality and personality. We go beyond the logo creating a digital brand that will scale as you grow.

Featured branding projects

The User Story

Redefining the brand of a user-focussed agency

286ED2

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Simplestream

Reimagining an innovative video streaming platform

Branding / Webflow Website / Animation

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Giftify

Repositioning a gift card platform as market leaders

Branding / Webflow Website

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Our process

Our process varies from project to project and will be tailored to meet your specific requirements, but here is an overview of the typical process we go through from research, to strategy, design, and activation.

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Strategy & positioning

Setting a project up for long-term success always starts with strategy. We conduct interactive sessions to align stakeholders on requirements, pain points and goals. Activities are hosted in person or via a virtual whiteboard. We inspire ideation and discover the future version of your brand through defining your USPs and positioning.

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Competitor & market research

Creation of your target audiences using personas. Compare your brand with leading competition through market research with analysis of your positioning and digital touch points. We focus on visual differentiation through colour, typography, and asset usage comparisons, creating mood boards to direct the brand look and feel.

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Personality & messaging

Communicate your brand’s personality through co-creation activities. Define your messaging house with key headline copy that lands your USPs with impact. Specification of your brand archetype to enhance and inform your visual personality and support the definition for your brand's tone of voice.


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Concept ideation

Where the magic happens. Building the big idea for your brand with a clearly defined visual direction including logo, icon, fonts, and colours. Exploring and testing the approaches with in-depth assets and example usage such as how you could appear across a website or social media. Near & far proposals of brand evolution to ensure we hit the mark.

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Brand activation

Once the concept is confirmed, kick-start your brand roll-out with consistent and on-brand assets. This phase is where we bring your touch points to life, and create scalable resources in the new style. We can include materials ranging from a logo animation, to slide templates, social packs, bespoke illustrations or imagery, branded merchandise and more!

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Brand guidelines

Effectively apply the brand across different mediums and ensure that it successfully scales for your team and agencies. We cover digital and physical brand usage guidelines from colour to fonts, visual assets, example application, and usage for different spaces. Final guidelines are provided in a digital-friendly web format.

FAQs

Our projects start from £24,250 for branding and usually cost an average of £25,000 to £50,000. This fee includes our dedicated and in-house brand, strategy and design experts working on your project. We’ve calculated this is the figure that allows us to provide all of our clients with a consistently high standard of work with the best brand launch success while achieving a great ROI. Our projects are billed in phases so you can spread the cost.

A brand identity agency, like RCCO, specialises in enhancing existing (or creating new) visual and narrative components of a brand. We craft everything from logos to messaging strategies, ensuring a cohesive and impactful brand presence. 

If you’re thinking about it, then it’s likely the time to rebrand. However, the level of rebranding might vary – but the fact it’s crossed your mind means something isn’t working. So, shake things up! To answer the question more directly, you can’t put a time limit on it – it often depends on the industry. Companies that are in very fast moving industries where everything is constantly changing and evolving – like tech – need to rebrand more often. You can read more about brand strategy here.

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