Think with Google
Copywriting - Julia Burns
Creative Direction & Design - Marta Croce
Illustration - Tor Ewen
Animation - RCCO
How to gain 1BN+ views in a month?
We were challenged by Think with Google to simplify their lessons on YouTube for marketers. We were provided with long-form article content and data from their UK Culture and Trends report. We found that video inspires a sense of community and authenticity, but what are the secrets behind gaining 1BN+ views in a month?
We combined data with human visuals to create three episodes of the YouTube Lessons series. The episodes included stories and learnings from famous YouTubers such as Joe Wicks and Mr Beast. We ensured that the collection utilised Think with Google’s style while bringing YouTube to the forefront.