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Meet &above - RCCO & WILD have merged
All work

Launching four AI products for a tech unicorn

Vertical horizontal lines making boxesfour white lines with different signsfour orange lines with danger sign A carA car

Client

Tractable

Year

2022

Services

Illustration

Animation

Video

Credits

Creative Direction & Design - Marta Croce

Animation - RCCO

Video Production - WILD

The brief

Bring storytelling to AI

Tractable.ai wanted to launch their four pillar AI products for Insurance at their Customer Summit. The challenge was simplifying the complex technology whilst communicating the value and technical excellence of the products in a short timeframe. We knew that storytelling through video and animation was the answer.

The solution

When AI meets insurance

We worked with Tractable's in-house marketing and design teams to collaborate on ideation and storyboarding for each unique AI offering. The vision of their products is to improve the customer's experience, the best way to communicate this was through video and animation of the product in action. Our design and production team captured the demo products working magic.

AI Estimating Animation - view live

AI Inspection Video - view live

Animation

With tech, not all areas of a journey are easily captured with film. We produced design and animation to highlight the high-level view of the customer journey, showing how Tractable can reduce huge wait times and increase ROI.

illustration showing a process after car accident

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