Client
Cameramatics - Team Powell’s Motorsport
Year
March 2022
Services
Brand Film
Case Study
Animation
Credits
Creative Director: Tom Baker
Producer: Giorgia Gray
Creative Producer: Angela Elvira Bruce
Editor: Tom Baker
Editor: Chris Slater
Shooting Director: Ryan Say
Shooting Director: Chris Slater
Runner: Alan Johnson
CameraMatics, an innovative fleet management company, were looking to use video to tell the story of their new partnership with the Truck Racing team, Powell’s Motorsport. They needed a case study film that would show how their progressive camera systems are rugged, robust and a reliable technology for drivers.
We avoided the corporate case study film cliches and instead produced a film that was underpinned by an engaging human story. Our film crew captured the Powells’ motorsports team in their home as they prepared intensely for their first race in Division One. Followed by, a few days later, jumping in the pit lanes to witness an exhilarating truck race at Brands Hatch.
The Powell’s Motorsports case study film successfully combines documentary style filming with dynamic animations that showcases the CameraMatics solutions in action. The final product is energetic and informative, whilst being heartwarmingly human and inspiring as it weaves CameraMatics seamlessly into the truck racing community.
The film was launched on their website and has 100K views on Powell’s Motorsports social page.
