Client
Think with Google
Year
2022
Services
Copywriting
Illustration
Animation
Credits
Copywriting - Julia Burns
Creative Direction & Design - Karol Tylke
Animation - RCCO
We were challenged by Think with Google to create a Visual Story on trends that were born during Covid but have sustained since to become everyday life. The story needed a stand-out creative direction that aligns with brand guidelines but highlights the topic with a unique theme.
We combined human video content with infographic animation to tell the story of people’s lives with intriguing insights. The video brought context to the chapters whilst data could be digested in simple and visual formats.
Design direction
The design pushed the boundaries of Google’s guidelines while keeping true to core principles. We highlighted the changes in trends with gradient-coloured and stacked shapes. The data was displayed with contextual visuals that showed the growth in sustained trends.
Each frame was brought to life with simple animations that built the story of data without distracting from the insights. We utilised the native Newsroom (nws.ai) animations with enhanced motion in After Effects.
