The User Story
Brand Strategy & Identity - Sara Poljak
“UX is never finished”
We collaborated with The User Story to better understand what underpins their brand through strategy workshops. We discovered key values such as “Never finished” and “Real relationships” which we used to influence the creation of their new identity. The challenge was to appeal to a tech-heavy space with a human-centric approach.
Know the way,
go the way,
show the way.
Design is effective decision making. Doing the right thing and achieving goals is paramount for The User Story and their clients. We co-created the new identity through activites that uncovered the true purpose of their brand. The combinaton of a new logo and brand style ensured that it was clearly communicatied with design.