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All work

Reimagining an innovative video streaming platform

Client

Simplestream

Year

2022

Services

Presentation Design

Webflow

Brand Identity

Brand Strategy

Web Design

Credits

Brand Identity - Sara Poljak

UX / UI Design - Marta Croce, Karol Tylke

Webflow - RCCO

The brief

Becoming a leader

Building a confident brand to reposition the company as a leader in the app and video streaming space. Increase the perceived value of the Simplestream brand and ensure they are the go-to tech vendor for simplifying complex workflows and problems.

banner image for simple stream process

The solution

Simplicity is the end,
not the beginning.

Simplestream is evolving and simplifying its solutions with every new customer that comes on board. Reaching mastery is difficult and takes time, yet the sophistication of Simplestream products speak for themselves. We ensured that their mature and market-leading solution was reflected in the new visual identity.

Branding

We introduced confidence through a bold and bespoke logotype. The clean characters embed their reliable solution. Personality is represented in the colour with playful objects and motion.

Logo

Colours

Typography

Brand guidelines

Product icons

Website

A full rebuild of Simplestream's website in Webflow. Empowering their marketing team to be able to grow the site with content as their product evolves. An elegant design putting the brand at the heart with a scalable component library bringing scalability.

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Spotlighting sustained consumer trends

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