Brand Identity - Sara Poljak
UX / UI Design - Marta Croce, Karol Tylke
Webflow - RCCO
Becoming a leader
Building a confident brand to reposition the company as a leader in the app and video streaming space. Increase the perceived value of the Simplestream brand and ensure they are the go-to tech vendor for simplifying complex workflows and problems.
Simplicity is the end,
not the beginning.
Simplestream is evolving and simplifying its solutions with every new customer that comes on board. Reaching mastery is difficult and takes time, yet the sophistication of Simplestream products speak for themselves. We ensured that their mature and market-leading solution was reflected in the new visual identity.
We introduced confidence through a bold and bespoke logotype. The clean characters embed their reliable solution. Personality is represented in the colour with playful objects and motion.
A full rebuild of Simplestream's website in Webflow. Empowering their marketing team to be able to grow the site with content as their product evolves. An elegant design putting the brand at the heart with a scalable component library bringing scalability.