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All work

Repositioning quantum computing for a $100M raise

Client

Oxford Quantum Circuits (OQC)

Year

2025

Services

Brand Strategy

Brand Positioning

Investor Storytelling

Web Design

Product Launch

The brief

Quantum computing

OQC needed to secure a $100M Series B. The challenge was explaining complex quantum computing technology to investors in a way that felt real and compelling. The company needed clarity, confidence and a narrative that moved it from R&D scale-up to an enterprise-ready challenger to giants like IBM.

The solution

Clarity, confidence
and a story investors
could follow.

We treated brand, website and launch as one system. OQC's hardware sits at the centre of the design, with minimal visuals, precise copy and generous space doing the work of explaining quantum concepts to people who are not physicists.

Branding

We repositioned OQC around its technical mastery, with its hardware at the centre of the design. A restrained visual language, a clear typographic system and a focused colour palette let complex ideas read as confident rather than abstract.

Logo

Colour guidlines

Typography

Real world application

Graphic elements

Website

We built tailored pathways for investors, enterprise clients and partners, each with consistent messaging designed to move decision-makers closer to commitment. The site launched alongside QaaS (Quantum as a Service), OQC's model for accessing quantum computing without on-premise hardware.

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