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Complete 2024 Web Design & Redesign Pricing Breakdown


As the digital landscape evolves rapidly, having a visually appealing, user-friendly and high-performing website has never been more crucial. 

Whether you are a new entrepreneur looking to make a splash online or an established business seeking a refreshing redesign, understanding the intricacies of web design pricing in 2024 is essential for making informed decisions. 

By the end of this comprehensive web design pricing guide, you'll have a solid understanding of the current state of web design and redesign, the pricing factors to consider, and the value of investing in a professionally designed website. 

If you require a special quote for your web design or redesign project, reach out and we can provide a custom quote

What is the Average Price of Building a Website?

The average web design cost can vary greatly depending on the complexity, size, and features required. The average cost for a basic website starts from £4,000, while a more advanced website with a custom design and additional functionalities may cost between £50,000 and £100,000 or more. It is important to remember that these figures are approximate and may change depending on the specific needs of your project.

Here is a table outlining the typical costs involved in the web design or redesign process:

Web Design Pricing Table

Remember that these prices are general estimates, and your specific project may require a different budget. Working with a professional web design company is essential to get a personalised quote based on your unique needs and goals.

Factors That Influence Web Design Pricing

Various factors can influence the final cost of web design services. Understanding these factors is important to maximise the value and potential return on investment of your project. In this section, we'll explore some key elements that can impact the pricing of web design services.

1. Skill Level and Experience

The skill level and experience of the web designer or agency will heavily influence the price of web design services. Freelance web designers with less experience may charge lower prices than professional designers with more experience. A professional website designer generally charges more than a graphic designer or DIY website builder.

2. Website Niche and Type

The niche and type of website being created will impact how much web designers charge. For example, a basic website with a few pages will cost less than a complex website with many pages and features, such as an e-commerce store or online store. Additionally, websites that require custom solutions will cost more than those created with website builder plans.

3. Required Features

The required features of a website, such as search engine optimisation (SEO), localisation and security features, will impact the cost of web design services. 

Localisation, which involves adapting a website for different languages and regions, can increase the complexity and cost. 

Here at RCCO, we define localisation as the art of customising content to resonate with specific regional audiences. This nuanced process inherently contributes to the added complexity, as it necessitates a deep understanding of cultural, linguistic, and regional nuances.

Websites that require additional features and functionalities will cost more than those with basic features, such as a bespoke integration with a careers API or CRM such as Hubspot.

Here’s an example - You may need CRM integration to effectively manage customer data, streamline communication, and enhance marketing efforts. This integration increases the price due to the added complexity of connecting the website to the CRM. 

4. Perceived Value of Web Design Service

Finally, the perceived value of a web design service can affect the price. For example, a professional web design agency with a strong reputation may charge higher prices than a less-established agency. Additionally, ongoing website costs such as maintenance and content creation may also factor into the perceived value of a web designer.

Understanding these factors can help you make informed decisions when choosing a web design service, ensuring you find the right fit for your needs and budget.

How Much Should Businesses Spend on Professional Web Design?

With so many factors to consider, including the size and scope of the project, specific requirements, and budget constraints, determining how much a business should spend on professional web design can be challenging. 

To help businesses better understand the costs involved, we've outlined three web design service tiers, each with its own scope and estimated cost range.

1. Basic Web Design or Redesign Service

Estimated cost range: £4,000 - £20,000.

This tier suits startups, small businesses, or those with a limited budget. Basic web design services typically include a simple website with limited pages and features, such as a homepage, about page, contact form, and blog. The focus is primarily on creating a visually appealing and mobile-friendly design. 

Given the budget constraints, hiring a skilled freelancer for this tier of service may be the most cost-effective.

2. Intermediate Web Design or Redesign Service

Estimated cost range: £20,000 - £50,000.

Intermediate web design services cater to businesses with a moderate budget and more complex requirements. This tier includes custom design, more extensive content, and additional features such as advanced navigation, CRM integration, and basic e-commerce capabilities. 

A notable collaboration in this tier is between RCCO and Ad-Lib.io. RCCO provided comprehensive branding and design services, simplifying Ad-Lib.io's complex product and ensuring consistent brand application across all touchpoints. This partnership exemplifies the benefits of investing in an intermediate web design service.

3. Advanced Web Design or Redesign Service

Estimated cost range: £50,000 and up.

The advanced tier is ideal for larger business websites or those with more sophisticated needs. Advanced web design services include fully-customised complex sites with extensive features and functionalities. 

A prime example is the bespoke CMS created for Google Cloud by RCCO, tailored to meet their global marketing teams' needs. This CMS streamlined content updates for evolving products, utilised Google's branded components, and combined easy editing with robust data integration for an efficient user experience.

Other features and functionalities may include:

  • Advanced e-commerce capabilities, 
  • Custom applications,
  • Integration with third-party systems. 

This tier also often includes ongoing support and maintenance. 

By understanding these service tiers and associated costs, businesses can make more informed decisions when selecting a web design service that meets their needs and budget.

The Difference Between Affordable and Premium Websites

When it comes to web design, there is a significant difference between affordable and premium websites. Affordable websites are generally created using pre-built templates with limited customisations, which might suit small businesses or those with a limited budget. 

Premium websites are bespoke and tailor-made to match a company's unique needs and requirements, with various integrations, localisations, and advanced features.

RCCO specialises in creating premium, bespoke websites for clients who demand the highest quality and sophistication. Our skilled team of professionals takes the time to understand each client's unique vision and objectives, ensuring that the final product truly reflects the brand's identity and goals.

RCCO's Expertise in Delivering Bespoke Websites

A prime example of RCCO's expertise in delivering bespoke websites can be seen in our work with Simplestream, a leading provider of video streaming solutions. 

In this project, RCCO developed a comprehensive branding and website launch for Simplestream, incorporating a clean, modern design and advanced features to showcase the company's innovative solutions. 

By collaborating closely with the client, RCCO ensured that the website effectively communicated Simplestream's unique value proposition and resonated with its target audience.

RCCO’s extensive experience and commitment to excellence make RCCO the expert choice for businesses seeking a truly unique and high-performing online presence.

How are Web Design Services Charged?

Understanding how web designers charge can help you better manage your budget and expectations when working with a web design company. There are several ways in which web designers bill clients. Here are three common methods:

1. Hourly Rates

Some web design professionals and companies charge clients based on the number of hours spent working on the project. Hourly rates vary greatly depending on the web designer's skill level, experience, and location. 

This method provides clients with a clear understanding of how much time is invested in their project, and it allows for greater flexibility in making changes or additions throughout the design process. However, predicting the total cost upfront is often challenging, as the project's complexity and scope can influence the number of hours required. This is one of the reasons why RCCO doesn’t charge hourly rates for web design services for larger website design and development projects.

2. Flat Rates

Flat rates are a one-time, fixed fee that covers the entire cost of a web design or redesign project. This method offers clients the advantage of knowing exactly how much they will pay from the beginning, making budgeting easier.

A flat fee is typically based on the scope and complexity of the project, and any additional work or changes may incur extra costs. It's essential to have a detailed agreement with the web design company outlining the project's scope and deliverables to avoid misunderstandings or surprise fees.

RCCO recommends this approach as it ensures all stakeholders are aligned on the investment required and there are no hidden surprises. 

3. Monthly Retainers

Some web design companies offer monthly rates, covering ongoing costs such as design, development, and maintenance costs. This method is especially common for businesses that require continuous updates, support, or additional features for their website.

Monthly rates provide clients with the convenience of predictable, consistent payments but may result in higher overall costs over time.

RCCO typically works on a flat fee to establish brand and website fundamentals, ensuring that the foundational aspects are well-developed. After the initial setup, RCCO transitions to a monthly partnership retainer for ongoing asset creation to be a plug-and-play creative hub for all your needs. 

This approach combines the benefits of a fixed project fee with the flexibility of a monthly retainer, offering clients a balanced solution for their web design and marketing requirements.

Why Does Web Design and Redesign Pricing Increase?

The cost of web design and redesign services has increased for several reasons. Let's examine the two most important factors contributing to this value appreciation for a professionally designed website.

Websites Are More Advanced Than Ever Before

Modern websites are vastly more complex and sophisticated than their predecessors. Therefore, now they require more expertise and skill to build and manage. 

The demand for responsive designs, advanced site functionality, and seamless user experiences has led to the need for more specialised knowledge and tools. This increased complexity and specialisation have contributed to the higher website costs associated with web design and redesign services.

Continuous Testing and Optimisation

With the rapid evolution of technology and changing user preferences, websites must constantly adapt and improve to stay relevant and competitive. As a result, businesses are increasingly investing in ongoing testing and optimisation.

Investing in optimisation, testing, and updates helps ensure websites remain functional, secure, and up-to-date with the latest design trends and best practices. This continuous improvement and optimisation need has also contributed to the rise in website design pricing. 

A solution to consider is working with an agency like RCCO. 

We can create a bespoke CMS that your non-technical team can easily update without incurring extra fees. This approach offers a cost-effective and user-friendly way to keep your website current and engaging.

Website Design and Redesign Alternatives

Several alternatives are available for businesses or individuals looking for more affordable website design and redesign alternatives. These options may suit those with limited budgets, smaller projects, or those willing to do some design work themselves. Let's explore some popular website design and redesign alternatives.

1. Wix

Wix is one of the best website builders, offering a range of templates and drag-and-drop tools to help you create a website without extensive technical knowledge. With various web design pricing plans available, Wix can help small businesses and individuals save money by helping them build a simple website using a website builder.

2. Squarespace

Squarespace is another popular website builder known for its sleek, professionally-designed templates and easy-to-use tools. This platform offers a range of pricing plans and is ideal for creating visually appealing websites, such as portfolios or small online stores, with minimal technical expertise.

3. Shopify

For businesses specifically focused on e-commerce, Shopify is an excellent option. This platform offers a variety of templates and tools specifically tailored for creating online stores. With its built-in e-commerce features and website builder plan starting at £29, Shopify can be an affordable alternative to custom-built e-commerce websites.

4. Upwork (Freelancers)

Hiring a freelance web designer through platforms like Upwork can be a more cost-effective solution if you prefer working with a professional web designer but are on a budget. Upwork connects you with a wide range of freelance web designers, website builder experts, and developers offering services at various price points. 

Remember that the quality of work and communication can vary when working with freelancers, so carefully review their portfolios and client feedback before making a decision.

While these alternatives may offer more affordable solutions, it's essential to weigh the pros and cons of each to determine if they meet your specific needs and requirements for web development services.

Final Thoughts

The cost of web design and redesign services in 2024 varies widely based on several factors, including the scope and complexity of the project, the specific features required and the design team's expertise. Developing a comprehensive understanding of these factors and the various billing methods and alternatives available can help businesses and individuals make informed decisions when planning their website design projects.

With web design costs ranging from £4,000 to over £50,000, assessing your unique needs and budget is essential to ensure you receive the best value and a website that meets your objectives.

If you’re seeking a premium, tailor-made website, RCCO offers exceptional web design and redesign services that deliver outstanding results.

Check out our website to learn more about our offerings and how we can help you create a truly unique and high-performing online presence.

Jordan Richards
CEO & Founder
Speak to us for more ideas and a free consultation