Google Digital Academy
2021 - 22
Strategy Lead - Jordan Richards
CTO - Josh King
UX / UI Design - Marta Croce, Gabi Johnston
Development - RCCO Engineering
PM - Joston Fernandes
Better process = improved efficiency
Our goal was to help Google's sales enablement team operate in a structured and effective way, allowing them to streamline their process and meet customer demands with improved efficiency. This particular team provides innovative solutions, such as customer workshops, and already had a legacy system in place that proved difficult to maintain. New features were required in order to evolve with the team’s needs and solutions, so they could better focus on meeting their demands, rather than spending too much time on repetitive, manual tasks.
Our solution was to create an end-to-end, event management platform that would help organise the team’s flow, rendering their efforts a lot more efficient. The sales representatives can nominate their customer completing an in-depth application for the sales enablement team to approve or decline; then they can book a date for the session (with only availability showed based on live capacity), while the team can easily manage details for the event, including adding external facilitators to the booking. The platform also offers a limited-view portal designed for partner companies that facilitate the sessions, so they can find out details and communicate with the team using the same tool. This way the team could streamline processes and rely on robust information.
*Theses visuals have been redesigned due to confidential content.
Product Design - UX Research & UI Design
Research and performance: our process included in-depth UX research, such as user interviews and heuristic evaluation to better inform the revised product design. Our strategic phase included technical solution architecture designed to build the most performant and efficient data management platform, with security and integrity at the heart. Plus, we developed an initial MVP to get the product to market and avoid overrunning the legacy system’s limited lifespan.
This in turn became an evolving product, giving us the chance to add new features over the last two years and ensure constant development. The platform was also created using Google design standards, always keeping accessibility best practices in mind, such as using screen-reader compliant components. We aimed for clean, contemporary UI design, with lively pastels for the colour palette and an intuitive flow across the entire platform.
User flows based on interviews
External-friendly submission form
Live availability calendar
Event management dashboard
Event user permissions
Event editor permissions
Live participant view
The use of our event management platform has led to a 75% improvement in time efficiency for the sales enablement team, helping them reach their goals for having a more clear and organised workflow.