The 15 Best Branding Agencies in London (2026)

Choosing a branding agency is one of the bigger decisions a growing company makes. Get it right and your brand does a lot of selling for you. Get it wrong and you spend the next two years apologising for a logo.

London has more good branding agencies than almost anywhere, which makes shortlisting harder, not easier. This guide covers 15 studios worth knowing in 2026: what each is known for, recent work you can look at, and who they suit best. At the end there is a practical guide to choosing between them and what to budget.

How we chose this list

We are RCCO, a London branding and web design studio, so we have put ourselves first. It is our list and pretending otherwise would be odd. The other 14 are in no particular order. We picked them for the quality and consistency of their work, recent projects you can check for yourself, and a clear point of view on what they do best. We checked every agency was still trading and London-based in October 2026.

London's best branding agencies at a glance

• RCCO: tech and scale-up brands that need brand and website together
• Pentagram: partner-led design for culture, institutions and global brands
• Wolff Olins: large-scale brand transformation
• Koto: global brand systems for consumer and tech brands
• Ragged Edge: challenger and scale-up brands
• Further (formerly DesignStudio): brand, campaign and experience at scale
• DixonBaxi: media, sport and entertainment brands
• Uncommon Creative Studio: brand and advertising under one roof
• NOT Wieden+Kennedy: design studio inside a major ad agency
• Made Thought: luxury, beauty and culture
• Studio Output: fintech and digital-first brands
• Nomad: digital-first identities for sport and media
• Two Times Elliott: lifestyle, culture and packaging
• OMSE: independent identity, naming and type design
• LoveGunn: sport, automotive and professional services

The 15 best branding agencies in London

1. RCCO

RCCO is a London studio for branding and web design, founded by a former Google design lead. We work mainly with tech companies and scale-ups at a turning point: raising a round, entering a new market or outgrowing the brand they launched with. Because we design and build websites as well as brands, the identity we create is tested on a live site from day one rather than handed over as a PDF.

Known for

• Brand strategy and identity for technical, hard-to-explain products.
• Brand and Webflow website delivered by one team.
• Investor and launch storytelling for funded start-ups.

Notable work

• Simplestream: a new brand and website that reimagined a video streaming platform.
• Ad-Lib: brand, website and product design for an ad tech company later acquired for over $100M.
• Optable: brand strategy, identity and Webflow website for a data collaboration platform.
• Beyond Food Foundation: a full rebrand and website for a London charity.

Best for: tech companies and scale-ups that need a brand and website that work together, built by a senior team.

2. Pentagram

Pentagram is one of the world's best-known design studios, founded in London in 1972. It is owned by its partners, who are all practising designers, so clients work directly with the person leading the work. The London office spans identity, type, exhibitions and editorial.

Notable work

• Identities for London Design Festival 2025 and 2026.
• A new identity for De Bijloke, the music centre in Ghent (2026).
• A custom typeface family for SMCC (2026).

Best for: cultural institutions and established brands that want a named, senior designer on the work.

3. Wolff Olins

Founded in London in 1965, Wolff Olins is one of the names that defined modern branding. It now sits within Omnicom Branding and works on brand strategy, identity, culture and experience for some of the world's largest organisations.

Notable work

• A new identity for Lloyds Banking Group (launched late 2024).
• A global rebrand for Decathlon (2024).
• A refreshed brand for coffee chain Blank Street (2025).

Best for: large organisations planning a transformation that reaches far beyond the logo.

4. Koto

Founded in London in 2015, Koto has grown into a global brand and digital design studio with offices in London, New York, Los Angeles, Berlin and Sydney. It took investment from WestBridge in 2025 and acquired London agency Stereo Creative in 2026.

Notable work

• Amazon's first brand overhaul in 25 years, covering more than 50 sub-brands (2025).
• A new identity for Tripadvisor (2025).
• A masterbrand for Call of Duty (2023).

Best for: consumer and tech brands that need a system to work across many products and markets.

5. Ragged Edge

Ragged Edge is an independent brand company founded in 2007 and based in Hatton Garden. It is known for confident, distinctive work for challenger brands, particularly in fintech and technology.

Notable work

• A rebrand for AI notetaking app Granola (2026).
• A new identity for insurer Marshmallow (2023).
• The rebrand of Wise, formerly TransferWise (2021).

Best for: scale-ups that want to look and sound different from the category leaders.

6. Further (formerly DesignStudio)

DesignStudio relaunched as Further in September 2025, after merging with Analog and Pixel Artworks. Founded in 2009, it is now a creative group covering brand, campaign, experience, digital and production, with offices in London, New York and Dubai.

Notable work

• The identity for the Royal Ballet and Opera (2024).
• A group rebrand for Eurostar following its merger (2023).
• Earlier landmark identities for Airbnb, Deliveroo and the Premier League.

Best for: brands that want identity, campaign and live experience from one group.

7. DixonBaxi

DixonBaxi is a London brand studio with deep experience in media, streaming, sport and entertainment. Its work tends to be built for screens first, with motion and systems at the centre.

Notable work

• A centenary brand refresh for Delta Air Lines (2025).
• Brand work for HBO Max.
• Identities for Everton FC (2022) and AC Milan (2019).

Best for: media, streaming and sports brands that live on screen.

8. Uncommon Creative Studio

Founded in 2017, Uncommon works across brand identity, advertising and entertainment from studios in London, New York and Stockholm. Havas took a majority stake in 2023. Expect ideas that work as campaigns as much as identities.

Notable work

• The identity for the London Museum (2025).
• The EA Sports FC identity (2023).
• The identity for OFFF Barcelona (2026).

Best for: brands that want their identity and advertising to come from the same idea.

9. NOT Wieden+Kennedy

NOT Wieden+Kennedy is the branding and design studio of Wieden+Kennedy London, launched in 2023. It runs as its own studio within the agency, which gives clients design craft with access to one of the world's best-known creative networks.

Notable work

• The visual identity for Eurovision 2025.
• A new identity for the Premier Jumping League (2026).
• Brand identity for Upwork (2024).

Best for: brands that want identity work with an advertising mindset.

10. Made Thought

Founded in 2000, Made Thought has studios in London and New York and is part of WPP. It is known for highly crafted work in luxury, beauty, culture and design.

Notable work

• The rebrand of dating app Feeld (2023).
• A brand identity for Pinterest (2021).
• Identities for furniture brand Hem and for BrewDog (2020).

Best for: premium and luxury brands where craft and detail matter most.

11. Studio Output

Studio Output is an independent studio in Farringdon that builds brands and digital experiences. It has a particularly strong record in financial services and technology.

Notable work

• Naming and rebrand for Zempler Bank, formerly Cashplus (2024).
• Brand work for Octopus Money (2024).
• Identity for clearing bank ClearBank (2022).

Best for: fintech and regulated businesses that need a brand to work hard in digital products.

12. Nomad

Nomad is an independent brand and communication studio founded in 2016. Its identities are designed for digital and motion first, with a strong portfolio in sport and media.

Notable work

• A brand campaign for The Economist (2025).
• An update to the Premier League identity (2023).
• The Natural History Museum identity, in partnership with Pentagram (2023).

Best for: sport, media and entertainment brands that need identities built for motion.

13. Two Times Elliott

Two Times Elliott is an independent design consultancy in Hackney, founded in 2010. It works across identity, art direction, packaging and digital, often for lifestyle and culture brands.

Notable work

• Branding for haircare brand Hello Klean (2025).
• Identity and packaging for fragrance brand Øthers (2024).
• The rebrand of production company A Running Commentary (2023).

Best for: lifestyle and consumer brands where packaging and art direction matter.

14. OMSE

OMSE is an independent London studio founded in 2016, working across brand identity, strategy, naming, type and digital. It is a good example of a small studio with a distinctive point of view.

Notable work

• Identity for co-living brand Ark (2023).
• The identity for Sessions (2024).
• A rebrand for Hackney Church (2020).

Best for: founders who want a small, senior team and custom type.

15. LoveGunn

LoveGunn is an independent branding and design agency on Blackfriars Road, founded in 2017. It works mainly in sport, automotive and professional services, and lists Chelsea FC, MG and Irwin Mitchell among its clients.

Best for: sport and automotive brands that want a direct, energetic look.

How to choose a branding agency

1. Be clear on what you actually need

A rebrand, a new identity for a launch and a refresh of a tired logo are three different projects. Write down why you are doing it now, who the brand needs to win over and what has to be true in 12 months for the project to have worked. Agencies give better proposals when the brief names a business problem rather than a visual one.

2. Match the agency to the size of the job

Global groups such as Wolff Olins, Koto and Further are set up for multi-market transformations. Independent studios such as Ragged Edge, OMSE or RCCO give you more senior attention on a smaller budget. Neither is better in general; one will be better for you.

3. Look for work like yours, not just work you like

Look for projects with a similar problem to yours: a technical product that needs explaining, a regulated market or a crowded consumer category. Ask who on the team did that work and whether they would work on yours.

4. Decide whether you need the website too

Most new brands go live on a website first. If one agency designs the brand and another builds the site, budget time for the hand-over. Studios that do both, including RCCO, can design the identity and site together so nothing gets lost in translation.

5. Agree scope, timings and ownership up front

Confirm what is included (strategy, naming, identity, guidelines, templates, website), how many rounds of feedback you get and when you will own the final files and IP. A clear contract saves weeks later.

How much does a branding agency in London cost?

Prices vary widely with scope and agency size. As a guide, a focused identity project with a smaller independent studio usually starts in the low tens of thousands of pounds. Full rebrands with large agencies can run into six figures. At RCCO, branding projects start from £24,250 and most fall between £25,000 and £50,000, billed in phases.

Frequently asked questions

What does a branding agency do?

A branding agency helps a company define how it wants to be seen and then makes that real. That usually covers research and strategy, positioning and messaging, naming, visual identity (logo, colour, type and imagery) and brand guidelines. Many also design the website and launch materials.

How long does a rebrand take?

A focused identity project typically takes 8 to 12 weeks. A full rebrand with strategy, naming and a new website is more often 3 to 6 months, depending on how many people need to sign it off.

Should I choose a big agency or a small studio?

Big agencies bring scale, research capacity and global reach. Small studios bring senior attention and speed. Choose based on the size of the problem and who you want doing the work day to day.

Work with RCCO

If you are a tech company or scale-up planning a new brand or website, we would like to hear about it. See our branding services or get in touch to talk about your project.